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What Is The Canonical Tag?

A rel canonical tag is a special tag that is inserted into the header of your HTML that helps communicate to search engine bots the relationship of that piece of content to others on your site. Canonical tags tell the search engine bots which pieces of content are the original or primary ones and which are duplicates.
 
In information technology, canonicalization is the process of making something canonical that is, in conformance with some specification.
 
The Canonical URL tag attribute is similar in many ways to a 301 redirect from an SEO perspective. In essence, you're telling the engines that multiple pages should be considered as one (which a 301 does), without actually redirecting visitors to the new URL
 

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