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A rel canonical tag is a special tag that is inserted into the header of your HTML that helps communicate to search engine bots the relationship of that piece of content to others on your site. Canonical tags tell the search engine bots which pieces of content are the original or primary ones and which are duplicates.
A canonical tag specifies the source URL (or original content page) of a given page to a search engine such as Google. Canonical tags are used to declare a single page as its own source or for duplicate pages to reference their source / originating page.
Another option for dealing with duplicate content is to utilize the rel=canonical tag. The rel=canonical tagpasses the same amount of link juice (ranking power) as a 301 redirect, and often takes much less development time to implement. The tag is part of the HTML head of a web page.
The Canonical URL tag attribute is similar in many ways to a 301 redirect from an SEO perspective. In essence, you're telling the engines that multiple pages should be considered as one (which a 301 does), without actually redirecting visitors to the new URL
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