Backlinking is also known as off-page optimization. It is the development of back links from another site going to your site in order to gain high rankings in search engines. It is very essential in search engine optimization and is considered to be the best strategy in gaining a high ranking for your site.
Back links, also known as inbound links, incoming links, inward links, and inlinks, are incoming links from a site that goes directly to your site or page. It is a vote of trust from the site that is why it has placed your link in their content. Back links builds the reputation of a site. The number of back links a site has is an indication of the popularity or importance of the site. This is used by Google to determine the PageRank of a site, and eventually, the relevance of a page or site for a particular search query.
Not all back links are good for a site- some back links could do more harm than good. Back links should come from authority sites for the link to be valuable. The sites you link from should be related to the topic of your site and should also have high PR. The more authority the site has for a particular topic and the higher the PR of the site, the more benefit you get from the back link.
Another important factor to consider when building back links is the anchor text of your link. The anchor text is the name of your link that appears on the site. Instead of displaying the full URL of your site, using an anchor text as a hyperlink is better since search engine spiders uses anchor texts in evaluating the relevance of the link to the content of a page- it gives an idea of what the linked to page is about. The anchor text used when linking is most often the targeted keyword/keywords.
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