If you want to get more new sales, then you will have to partake in search engine optimization. Search engine optimization (SEO) is the process of taking your website and attempting to rank it high in the search results for a particular keyword term. In my opinion the whole process is very simple to me, but if you're having problems with it, I think I can understand where you're coming from. When I first got started with SEO, I thought it was as hard as my engineering classes in college. I didn't understand anything about it, and the more I tried to make it work in my internet business, the more I was getting way over my head.