Easy to Remember
# A good domain name will be easy to remember, making your website easy to find. Names that rhyme or contain a catch phrase are memorable, as is a name that contains a clever or witty phrase, much like a vanity license plate on a car.
Improve Search Engine Rankings
# A good domain name that relates to your business or organization improves your ranking in search engines, which means that potential customers will come across your site earlier in the search process, making them more likely to buy from you than your competitors.
Better Branding and Fewer Errors
# A good domain name is short and sweet. In addition to being easier to remember, this makes it easier to keep your brand's continuity across your domain name, logo and products. Short names are also less likely to be misspelled by users, resulting in fewer errors during the search process.
Establish Business Identity
# Domain names should be the same as your business and website name to help establish your business' identity and name recognition. For example, if you own a retail store and your store, website and domain name are the same, it makes the name easier to remember and is less confusing for your customers.
Establish Type of Organization
# Not only will a good domain name help identify your organization, it will also establish the nature of your organization. By selecting a .org extension, you'll let searchers know that your organization may be a non-profit entity as opposed to a business. By using .edu, you can distinguish yourself as an educational entity.