(1) Customer Relationship Building— companies can interact with customers to learn more about their
needs and to build customer databases.
(2) Reduce Costs & Increase Efficiency— avoid the expense of maintaining a physical store, costs of rent,
insurance, and utilities. Digital catalogs cost less to produce than printing and mailing paper catalogs.
(3) Greater Flexibility— unlike a paper catalog whose products and prices are fixed until the next printing,
an online catalog can be adjusted daily or even hourly, adapting product availability, prices, and
promotions to match changing market conditions.