Blue Ocean Strategy was introduced by W. Chan Kim and Renée Mauborgn.
The main idea of this strategy is to make competition irrelevant.
It will create new customer and decrease cost of production.
Here are some examples of Blue Ocean Strategy:
The Express Tribune, Pakistan,
Agricultural Bank of China, China and
Industry Week, USA
|
The main idea of this strategy is to make competition irrelevant.
It will create new customer and decrease cost of production.
Here are some examples of Blue Ocean Strategy:
The Express Tribune, Pakistan,
Agricultural Bank of China, China and
Industry Week, USA
|
