The most important aspect of being a successful webmaster and online business owner is creating user friendly and informative web pages. After all, internet user comes to your website to find useful information or resources, or to possibly purchase a product or service. Either way, you’ll need to ensure that site navigation is simplified and user-friendly in every way possible in order to maximize conversion rates and turn site visitors into customers and/or long-term clients. Of course, there are many ways to accomplish this; you can create basic HTML web pages, or you can utilize a content management system to automatically generate template-based pages. Here is some information to help you to decide which method would be most effective.