Diversify your traffic sources

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Google could bring you seventieth of your traffic nowadays, however what if consequent massive algorithmic rule update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and alternative subscriber-based content will assist you hold on to traffic/customers despite what the search engines do. In fact, several of the DOs on this list—creating nice content, beginning a web log, exploitation social media and native search, etc.—will assist you grow AN audience of loyal prospects and customers which will assist you survive the whims of search engines.