Does every page of a website really need to be optimized?

[yamamura]

Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.

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[lillianabe]

Yes every page need optimization because search engine verify complete your site and its content for giving your site place in search engine data base. Search engine optimize navigation of each page, check all attributes and elements like alt tag, internal links, sitemap etc. They verify all these things and making improvement in your site ranking in search engine results pages.