Footer Links

[craigwilson]

Text links at the bottom of the page in the “footer” area provide a great opportunity to use descriptive text and/or keywords to create internal links pointing to the important content on the site. Many people also use this area to create a second navigation for their website. The links in the footer don't necessarily have to say "home", "about", etc. They can be more descriptive terms for the page it links to, which greatly helps search engines determine what those pages are about. It will also help each of those individual pages' SEO, and in turn your website as a whole will get more relevant, refined results for your target visitors.
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[stevenhighman145]

According to classic principles of web design, everything at the bottom of the page isn’t that important. Most users think like that. And most designers are convinced that this is true. Site elements at the bottom of the page aren’t really able to catch visitors’ attention which is why footers are often forgotten or ignored and not given the attention they deserve.

 

[amyandr06]

I'm thinking the best approach is to have footer links link first to an internal page, describing the external site, and then linking to the external site from there. That also gives your users a heads up as to where they're going before they go there.

What I would do is write unique copy for this internal page if it appears on multiple websites, so it's not tagged as duplicate content.