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How do I optimise the <title> tag contents?

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craigwilson

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Optimising the <title> tag in the <head> portion of your HTML-based web page is a very important part of your overall SEO work. The page title is displayed in the topmost area of you browser window and it pretty much tells your users what your page is about - for this reason the search engines pay special attention to it.

To increase the relevancy of your main keywords, include them in your <title> tag, but do not overuse this tactic. Twice is OK, but the same word repeated three times may be considered spam. If your brand name doesn't consist of keywords, add it to the end of your title tag. The search engines only read part of it, so your keywords should be closer to the beginning.

The title of your page should be readable, short and descriptive. If some words are unnecessary, remove them.

If you are targeting both singular and plural forms of your main keyword, it is sometimes possible to include both of them in the title. Do so only if it sounds logical.
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scada training | plc chennai
 
One should also pay attention to the meta description also . It also pays very important role in the SEO process .
 
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