The primary differences are:
Paid search can be launched quickly. Natural search generally takes months to show a return.
Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).
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Paid search can be launched quickly. Natural search generally takes months to show a return.
Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).
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