The sole purpose of business is to sell the maximum amount products or services to gain the highest amount of profit. Businesses adopt different marketing techniques to improve sales. SEO is such a technique that targets all the potential customers. It is the tool that enables customers to search according to their own preference and collect all the related information regarding their search. It enables to recognize the correct use of keywords. This is the reason that leads business to understand the requirement and thoughts of the customers to improve their business performance. It is better for business to start thinking from the viewpoint of customers that what keywords would they use when it comes to searching for similar products or services. This will give information on variations of keywords. Simply enlist the keywords and utilize the same in your content.