Ideally, keywords for natural search are selected by using data from a properly configured and managed paid search campaign. This way, keywords that generate leads and/or sales are certain to be focused on.
Alternatively, detailed analysis can be made on a group of potential keywords to measure their relative search volume and competitiveness, but this data is greatly strengthened with the addition of conversion data from a paid search campaign.
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Alternatively, detailed analysis can be made on a group of potential keywords to measure their relative search volume and competitiveness, but this data is greatly strengthened with the addition of conversion data from a paid search campaign.
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