Link exchange is the most successful way for increasing your visitor traffic without paying any money for advertising.ink exchange is also considered essential for the searchability of your website - search engines like sites with a great number of incoming links as these sites are perceived as more important than poorly linked sites.
Get as many incoming links as possible:-
The greater the number of incoming links to your site, the more popular it becomes for search engines.
Exchange links with pages with higher Google rank:-
The higher the Google rank of the pages linking to yours, the bigger the boost to your site rankings is.
Interlink site's pages:-
A specific page's importance is also measured by the the importance and depth of the other pages on on the site that refer to the page in question.