A exchanging links is a confederation of websites that functions in the same way to a web band. Website owners sign-up their web websites with a central organization, that runs the return, and in turn receive from the return HTML value which they place into their web pages. In contrast to a web band, where the HTML value simply consists of simple round band routing backlinks, in a exchanging links the HTML value causes the display of banner ad campaigns, for the websites of other members of the return, on the member web websites, and webmasters have to create such banner ad campaigns for their own web sites