When dealing with the World Wide Web and the countless competition, linking to quality sites is imperative when trying to be found in the search engine. It is not guaranteed that linking to any site will make your site successful but it does give your site more portals to be found, your site ranking can improve and it’ll also allow you to increase traffic due to the quality of your site. When attempting to exchange links with any site it's a good practice to show the potential partner thlink they can be found on before requesting. This was they won't waste there time with going back and forth wondering when and where there link can be found.