Link popularity is a term used to describe the amount of links to one website from the rest of the internet. Link popularity is most commonly used when referring to search engines and search engine optimization, as link popularity is one of the most important factors in how search engines decide to rank web sites in the results pages of searches. The rationale behind this is that if your link popularity is high, and many people are linking to your site, then it must contain content and information that people find useful.
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