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Meaning of link exchange.

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andrepitt77

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I am a bingner in SEO. What is the meaning of link exchange. Because some people says.... are you want to link exchange. suggest me.
 
Reasons to exchange links are:
- Increased link popularity = increased search engine ranking.
- Direct traffic from the links.
- Building relations with other websites.
- Search engine optimization [SEO].
 
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