penalty

[craigwilson]

What is penalty? It is a kind of damping factor applied to your rankings. How does one know if his site is penalized? No way. Your site may be penalized right at this time and you don't know it. You should understand though that not every loss of rankings is a penalty! However, Google does penalize sites that use blackhat SEO techniques such as hidden links, keyword stuffing or having bad link neighbourhood or irrelevant links. There is no artificial penalties made for the only sake of dropping some sites down.
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[martjoes]

Google Penalty always be an risky factor because we doesn't have any idea when the Google started penalty on our website. Do you have any tools through when can recognize your site have penalty..