seethasharma
New Member
Hi,
Throughout April and start of May my PPC campaigns were doing well with regular registrations to my site.
However, over the last two weeks, registration numbers are really struggling. My top converting keywords are now just spending but not converting. Landing page is the same, as is the conversion path. Ad copy is also the same, so i'm struggling to find out why the top keywords have nosed dived.
Should I be trying new keywords at this time or would that be a bad idea as it's spending more money when the rest of the campaigns are not performing well.
One thing I would say is that my top keyword brought in 7 registrations in two weeks then nothing for the last two weeks. Should I be ideally looking at more data than that before trying to make decisions on things to change?
Any advice would be appreciated.
Throughout April and start of May my PPC campaigns were doing well with regular registrations to my site.
However, over the last two weeks, registration numbers are really struggling. My top converting keywords are now just spending but not converting. Landing page is the same, as is the conversion path. Ad copy is also the same, so i'm struggling to find out why the top keywords have nosed dived.
Should I be trying new keywords at this time or would that be a bad idea as it's spending more money when the rest of the campaigns are not performing well.
One thing I would say is that my top keyword brought in 7 registrations in two weeks then nothing for the last two weeks. Should I be ideally looking at more data than that before trying to make decisions on things to change?
Any advice would be appreciated.
