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SEO

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The only difference between the two is the approach, wherein the first one attracts people to link to it, while the second one requires you to present a good proposition, which is the value of the content, in order to obtain the link.
 
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.


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