The most important thing is FOCUS. Have a look at ways of driving traffic and find one you are happy with. Could be article marketing, not my favourite, too much hard work, Blogging, you need to be controversial and offer real value to get traction, ranking videos on youtube, there are several very good courses around on that or any other way you can think of.
I know of someone who specialises in press releases and has been driving significant buyer traffic to a website offering a physical product she imported and got the UK rights for. She has been getting consitent traffic for over a year now.
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