The term SEO can involve a variety of techniques such as the arrangement of text on your site, the choice of code for your website, how you use images and links, the ease of navigation of your site and how your site communicates with the search engines. SEO can involve the choice and use of search engine friendly keywords and phrases. SEO can also involve tracking information and research about search visitors to any given website and it can involve analysing info and statistics about pay per click advert sales and conversions. SEO can be all this and more. But in its very essence it involves attracting targeted visitors to your website and helping your business grow via the enormous potential of the World Wide Web.
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