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I requested a link exchange with another site the other day and the webmaster refused. His reason was that I was linking to a link farm. What did he mean by that?
What are link farms ? How it works ? Generally websites which contains only links with little or no quality content. The original idea is behind this concept ( link farming ) is to increase the number of sites that link or point to specific site. When search engines ranking web sites or web pages they were consider so many signals. When we talking about google they consider more than 200 signals when they ranking web site or web page. From these signals "back links " is a one signal. So link farm is a kind of process to artificially boost rankings through link popularity. These links farms has loads of links but no valid or quality content.
A link farm is a web page (or even an entire website) that is set up for the sole purpose of allowing webmasters to exchange links with each other for search engine ranking purposes only.
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