What is a doorway page?

[craigwilson]

A method of search engine optimization considered to be SPAM. These are pages
created for nothing but the purpose of ranking first for a particular keyword
phrase. These pages usually lack any significant content and do not reflect
the tone of the rest of the website. If a search engine determines a website
has used this tactic then the website will be removed from the search engine
permanently.
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[stevenhighman145]

Don't be deliberately misleading or deceptive. From the Google site: "Google may respond negatively to other misleading practices not listed..." If you think you've found a loophole in Google, it's a bad idea to use it.

 

[carolynccourtney]

Doorway pages are Web pages designed and built specifically to attract search engine visitors to your website. Entry pages are created to do the right phrases in particular. Also known as portal pages, jump pages, gateway pages, entry pages, and other names too. Generally, the design is relatively simple and includes a large amount of text, but contains very little graphics or other fancy effects.

 

[aarisseo]

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.