Keep in mind that the page he created has value and unique content. He didn’t just toss together a page, simply for the sake of getting a top ranking. Instead, he worked hard to find links all over the Web to sites that offer the meaning of baby names. His page offers tremendous value to the search engine and users as a one-stop resource for finding links to the meanings of baby names. Then, in strategically placed spots on the page, he subtly added pictures of his client’s products with links to related pages.