Deep linking is a tool used by websites to point a visitor directly to a page within the website instead of the landing page or front page of the site. Deep linking allows visitors to go directly to the information they require, which may be available on a certain page of the website, but not on the web page to which the basic link leads. Businesses participate in deep linking through search engines so that they can guide visitors to what they need quickly, as well as keeping the attention of the visitor in hopes that the visitor will find the information, product, or service that he or she needs and not leave the website because it was difficult to find that information on a different page. Deep linking is also an excellent way to take visitors directly to a product on a web page and not have them go through multiple pages to find it, especially on a website that has numerous products.