If you own a business which has an active presence on the internet, you will instantly relate to this fact but if you are one of the hundreds of struggling website owners who have failed to garner an authority on the internet in their business domain, then its time you reordered your priorities. How can you as a business owner make your website more effective in generating business? Before asking for the solution of this problem, you should consider whether the programming on your website has been done keeping the search engines in mind or not and this aspect is also referred to as search engine optimisation (SEO). Though it sounds little bitter, it is the reality. You have to make sure your website is search engine friendly. Optimization of your site plays a significant role in reaching your goal. Suppose, you have used flash generously in your website as you love it pretty much.