Inbound Marketing is designed to harness the three most powerful elements of Internet marketing into a single, connected, trackable process. The starting point is to create and publish high-quality content, either in words, pictures, audio or video. Next, you need to optimise this content for search engines, so that it appears in natural (i.e. free) search. Finally, you need to share the content via social networks such as Twitter, flickr, Facebook, YouTube and LinkedIn, to stimulate the viral spread of your content. The theory is, if you’ve done all three steps correctly, customers will come to you; hence the term “inbound marketing”.
....................