A landing page, sometimes called a destination page, is the web page that visitors arrive at after they click the link on a search engine results page. A landing page can be the first page of a website that was advertised on the search engine results page, or from one of the natural results from the search query. This page generally displays logical information, usually something that pertains directly to the keywords searched, or has the keywords directly on the page. This can be a transactional or a reference page as well. In pay per click and other paid inclusion campaigns the landing page is considered the place where “the deal is closed” which basically means that visitors decide on the landing page whether they are going to use the service of the web page or not.
