What is Negative Keyword

[jaysh4922]

Hi,

what is the meaning of negative keyword?Please give some idea about it.

 

[jaysh4922]

Negative keywords are any terms or phrases that you add in your account for which Google will not serve your ads. These negative keywords are added to refine traffic, improve relevancy, etc.

 

[veenu]

(Negative Keywords) Filtered-out keywords to prevent ad serves on them in order to avoid irrelevant click-through charges on.

 

[anju]

Thus the negative keywords is the term reffered by google Adwords and a form of keyword matching.

 

[austaintgv]

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