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What is PPC?

PPC advertising program enables your website to get more targeted traffic towards your website. PPC can be extensively tracked.It's paid advertising method of search engine, advertiser have to pay cost for clicks and display, if a visitors click on your add then specific amount of cost you have to pay depends on keywords competition..PPC providers allow you to set upper limits on your cost-per-click and total daily spend, meaning you only spend as much as you want.
 
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively.

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