what is the difference between link forming and link exchanging

[sandyrobert]

hello friends what is the difference between link forming and link exchanging, can we call both are same or is there any difference in these two techniques and also which is the useful in-terms of seo, please explain me.

thanks
sandy

 

[VanessaMeacham]

Link forming means creating links by using various off page techniques, such as directory submission, social bookmarking, article submission, blog submission, guest posting etc. These techniques are appreciated by Google.

In link exchange 2 or 3 sites reciprocate links with each others, Google doesn't like it and ask webmaster to stay away from it.