What is Web Beacon?

[mosesaaron]

Web beacon to me looks like a way to track user’s behavior on a site, is there anything more to it?

 

[tili11]

A web beacon is the clear picture file used to keep track of your navigation through a single website.It is a tiny graphic image that surveys a user's web activity.The web beacon may also point to a website by way of the html code and also capturing the web beacon images.

 

[johnymac001]

The use of a web beacon allows the site to record the simple actions of the user opening the page that contains the beacon. The beacon is one of the ingredients of the page, just like other images and text except it is so small and clear that it is effectively invisible.