Incoming links from other sites are especially useful for your SEO campaigns because they can improve the search engine ranking of your website. Search engines check links to your site from other sites to help find out what your site is about. These links are important because they also help to tell the search engines how popular your site is. The contemporary wisdom on links and SEO is that it is the relevance and quality of the websites that link to your site that matters the most not the number of incoming links.
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