The Internet has provided WAYS to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities,The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet surfers and search engines can help it achieve this goal,Search engines behave like people. They like websites WHICH contain substantive information about a certain topic. The best sites usually appear first in search engines because people like them as well as the search engines.