Yahoo Inc. has recently launched Yahoo Shine, which is a new appeal to a key demographic: women. It is a Web site that aims at females between the ages of 25 and 54. It would look into fashion and loveliness, activity, parenting, work and lot other areas of interest pertaining to women.
"Shine is going to be a magnet for women looking to come to one place to get the best information built for women," she said. Women form a pleasing audience for online marketers, partly, because they outnumber men. There are 81 million U.S. women aged 18 and elder on the Internet when compared with 77.8 million men, according to study company EMarketer Inc. !
"Shine is going to be a magnet for women looking to come to one place to get the best information built for women," she said. Women form a pleasing audience for online marketers, partly, because they outnumber men. There are 81 million U.S. women aged 18 and elder on the Internet when compared with 77.8 million men, according to study company EMarketer Inc. !
