What are the different aspects of the PPC and SEO

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SEO and PPC are search engine marketing techniques that are used to drive targeted traffic to your website. PPC, or Pay Per Click, ads are a way of buying visitors to your website by bidding on advertisement placements among the search engine results for specific keywords. Search engine optimization, or SEO, is a natural way of achieving top search engine placement by creating a keyword rich website with a strong linking structure. But which method is best for your company? While both PPC and SEO marketing tactics have advantages, natural search engine optimization tends to have a higher return on investment (ROI) over time.