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white hat seo...

sosi

New Member
In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site.
 
A good SEO can tune up your web site. But if someone is willing to take the time to study SEO, look for fresh ideas, and put in some effort, a regular person can definitely improve their website. White Hat SEO and its counterpart you’ll first need to know that these two popular methodologies of SEO do meet at a single point where the line is blurred between the two.
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White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result,Black hat SEO is the use of techniques that are unacceptable to search engines,Many people don't understand that black hat SEO techniques can get their sites penalized by or banned from search engines.
 
In order to understand the difference between White Hat SEO and its counterpart you’ll first need to know that these two popular methodologies of SEO do meet at a single point where the line is blurred between the two.

There are certain SEO techniques that 10 years ago were all the rage like repeating keywords and phrases through keyword stuffing that were viable tools, when all that mattered was coming up top in search results. Nowadays however that’s the last thing a viable internet property would want to do. It could hurt your image and Google Pagerank if abused.

Keyword stuffing has evolved, good SEO’d sites are now creating coherent human readable content that can inform the user while at the same time providing the search engine with keyword reliable content that doesn’t dizzy the user with marketing junk. There is a fine line though that as internet marketing professionals we need to be aware of.

Writing content shouldn’t be about SEO, first and foremost we need to write for the user of the site. The user and Google will disengage interest if what otherwise informative text is littered with subtle spam. A perfect example of this can be found when doing a search for the ending of inception. The first site that comes up provides a lot of details concerning the ending, the first few paragraphs talk much about the same thing but re-written slightly. This is not the way to engage a user, too many sites are grounded on loose content and cool user interfaces in order to draw users to ads or signing up for networked sites. This I believe should fall under the category of a Black Hat techniques based on the idea that many sites out there are answering simple questions in the most verbose way possible in order to fool the search engines and waste your precious time.
 
White Hat SEO refers to the usage of tactics that is focusses on the human audience, it is also an ethical SEO.
 

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